The Product Manager's Field Guide : Practical Tools, Exercises, a...
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Editorial Review
Companion to the best-selling Product Manager's Handbook. Text explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average. Provides an action plan for becoming a product manager capable of creating consistent customer satisfaction and long-term competitive advantage. Softcover. DLC: Product management.
2008 Marketing Exercises. All rights reserved.
